Applications of 3D Animation in the Real World

  • 28 April, 2021

When people hear the phrase 3D animation, their most common association is with entertainment-movies like Toy Story and Frozen come to mind. But movies and television are only one piece of the pie that is 3D animation. As the popularity of these mediums increase, so do their applications outside of the entertainment industry. The wide range of 3D animation applications in the real world has created a vast new job market for animators.

One of the most important ways 3D animation can be used is in the educational field. Students often learn better when they receive dynamic visuals in combination with more common methods of teaching like lecturing. Would you rather look at a still, 2D image of DNA in a textbook or interact with a 3D animation that can be rotated and broken apart into its diagramed respective parts? Studies show that 3D learning tools result in increased rates of interest, keeping students engaged and amplifying their excitement to learn new concepts.

Another application of 3D animation includes marketing and advertisement. One of the priorities of marketing is to first attract the client's attention. Market researchers have found that clients' attention spans have been on a consistent decline, with the average attention span lasting less than 10 seconds. This short window is why eye-catching 3D animations are so important to the marketing industry. Professionals in this industry can use 3D animation to not only captivate their clients, but also convey their messages clearly and succinctly to inspire purchasing action.

3D animation is used extensively in the medical field to train medical professionals and communicate with patients. 3D technology has made learning surgical practice and techniques more accessible to medical students who may not always have the option to work with cadavers due to scarcity and cost. In addition, 3D animations are an excellent way to communicate course of action to patients who do not have a comprehensive understanding of treatments. These technologies result in increased comfort levels and understanding for both medical professionals and their patients.

Applications of 3D Animation in the Real World

Architects use 3D animation to draft and manipulate project designs as well as help clients visualize projects. In the past, architects drafted project plans by hand in a 2D format, which did not allow visualization of the final product. An animation of the final project is much easier to edit and manipulate than a completed building, ultimately reducing the number of physical changes that would need to be executed if the clients were dissatisfied after project completion. A 3D animation also eases the stress of exterior and interior design; the rendered animation, which consists of accurate specifications, allows designers to visualize and apply their concepts and test to see if they work within the building's parameters. It is much easier and less time-consuming to render and edit a 3D animation of a building than it is to make changes after the building has been physically constructed.

Engineers rely on 3D animation during the pre-design, design, and post-design stages. Using 3D animations can bring the production process or facility to life and helps both engineers and clients visualize the manufacturing steps along the way. It is much more time- and cost-effective to create a 3D model prototype than it is to create a physical prototype. Performance tests can be conducted, and the necessary changes made all before the product reaches the machining phase.

The applications for 3D animation are limitless. Every industry can benefit by implementing 3D animations to attract and hold attention, communicate clearly and effectively, and help their desired demographic visualize final products. Even better yet, these learning tools have slowly been becoming more affordable and accessible as 3D animation gains popularity and as more animators enter the field. EduMind is excited to offer a comprehensive 3D Animation course to anyone interested in pursuing a career in 3D animation! Visit to learn more.
About the Author: Martha Hunsucker

Martha Hunsucker is a content writer for EduMind. She received her BA in English from Stetson University and has experience marketing, copywriting, editing, and blogging. In her spare time, she enjoys reading books by Jon Krakauer (her current favorite author), hiking with her two dogs, and sleeping in on weekends.

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